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Ad LTV Benchmarks Report

An output of a study into Ad LTV (lifetime value) in mobile apps. The advertising revenue attributed to specific users over the first days after installing the apps is normally referred to as Ad LTV and is considered to be a key parameter for campaign optimization. 

The purpose of the Ad LTV report is to expose in app monetization specialists to the industry’s benchmarks so that their monetization strategy will become more accurate and based on complete unbiased data.

This report focuses on D7 Ad LTV and unlike previous reports, it also compares D7 and D30 Ad LTV data.

The report includes breakdown of Ad LTV by many dimensions including:

  • By country
  • By traffic sources
  • Comparison of different device models
  • Drill down into operating system versions
  • Ad LTV growth trajectory

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