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This study is based on aggregated data collected through the SOOMLA engine.
The company analyzed the activity of users across the globe over the span of 3 months (Jul - Sep 2019).
Together, these users viewed over 3.5 billion ad impressions displayed in over 470 apps to over 137 million users.
What benchmarks are in the Report?
- eCPM per country
- Monetization providers' share of voice
- Monetization providers' impact per ad type and Geo
- NEW - eCPM by number of monetization providers
- NEW - Price floor benchmarks