2019 Q3 Monetization Benchmarks LP image

 

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This study is based on aggregated data collected through the SOOMLA engine.
The company analyzed the activity of users across the globe over the span of 3 months (Jul - Sep 2019).
Together, these users viewed over 3.5 billion ad impressions displayed in over 470 apps to over 137 million users.

What benchmarks are in the Report?

  • eCPM per country
  • Monetization providers' share of voice
  • Monetization providers' impact per ad type and Geo
  • NEW - eCPM by number of monetization providers
  • NEW - Price floor benchmarks

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