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This study is based on aggregated data collected through the SOOMLA engine.
The company analyzed the activity of users across the globe over the span of 3 months (Apr 2019 - Jun 2019).
Together, these users viewed over 9 billion impressions provided by 16 ad networks and over 72,500 advertisers.

What's in the Report?

  • Churn Vs. Revenue - Finding the sweet spot
  • Geo Drill Down
  • Top Advertisers
  • Choosing the top 5 Networks
  • Head to Head Network Comparison by:
    ECPM
    Churn Rate
    Churn Yield
    Ad Type
    Advertisers

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