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Publishers’ monetization strategies are dominated by gaming ads. But showing ads for competitor games can cause user churn. Ogury offers a different solution, with demand 100% from premium brands – ads that are less likely to compete directly with the Publishers. In order to see if this strategy is proving itself, SOOMLA agreed to look into the numbers generated from Ogury ads.
How do you think Ogury performed?
In the case study:
- Churn rate and churn yield drill down by GEO
- Churn rate and churn yield drill down by ad type
- Using several ad networks' average as a benchmark