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Tripledot has switched their price floor configuration from using basic setup to a data driven approach by leveraging the bid level data from SOOMLA platform.

Following the switch Tripledot saw a triple digit increase in eCPM of all 3 major networks and their revenue more than doubled.

What's in the Report:

  • Bid Distribution Breakdown
  • Pricing Floor Recommendations
  • Changing Pricing Floors Guidelines / Rules

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