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In the last 24 months there has been a shift in game monetization for Top 100 companies. Public companies such as Zynga and Glu mobile are presenting year over year increase in proportion of ad revenue to game revenue. In addition, macro trends show that mobile internet ad spending grew from $19.2B in 2013 to $68.69B in 2015 and are projected to continue growing to nearly $195B in 2019.

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